More small businesses are leveraging big data technology these days. One of the many reasons that they use big data is to improve their SEO.
Data-driven SEO is going to be even more important as the economy continues to stagnate. Some economists argue that the yield curve is providing false recession warnings, but there is still a high risk that a recession will occur.
This means that businesses are going to need to leverage big data technology strategically to improve their cost-effectiveness and build their competitive edge. Data-driven SEO will be one of the most important ways that they can achieve these goals.
However, it is just as important to outline your SEO strategy as it is to take advantage of the right big data tools. This includes choosing the right pages to optimize. Location pages are very important and should not be overlooked in any data-driven marketing campaign.
Data-Driven SEO Strategies Should Focus on Improving Traffic to Location Pages
There are many reasons that you should make it a prioritize to optimize your location pages with your data-driven SEO strategy. The location page is critical to your website, and to your Google Business Profile. It’s where you tell searchers about your business, where it’s located, and why they should care. In addition, your location page lets you connect with customers on a deeper level. You can share information about your business, its local community, employees, and their stories.
Location pages are often one of the first places people visit to look for local businesses. If your company has a physical location, it’s essential to have a location page to help drive new leads and increase foot traffic.
When you create a new listing on Google Maps, you will need to assign a page of your website to the listing that you want Google and search users to see when they are looking for additional info about your local brand. However, it’s not enough to simply claim your listing on Google Maps and hope that customers will find you by searching for your business name. You must actively promote your listing with relevant keywords and descriptions so people can find you when searching for specific services in their area.
Location pages are necessary for any local business that wants to rank in Google Maps results. However, creating a good location page isn’t enough — you also need to optimize it to rank in search results and drive traffic back to your website.
This is why you need to use big data to improve your SEO strategy.
How Can You Use Big Data to Improve the SEO Rankings of Your Location Page
We talked about the benefits of using data analytics to improve the SEO rankings of product pages. However, data-driven SEO is at least as important for location pages, since they are some of the first pages customers will look for to learn more about your business.
You can use data analytics to improve the following factors of your location page.
- Photos
Photos are a great way to increase engagement around your brand. Whether they are images of your team and company office, images of products and services you offer, or images from happy client reviews, potential customers will use photos to determine whether or not what your brand has to offer is right for them.
You can use data mining tools to find the alt texts of some of the best performing webpages in the search results. You can also use AI tools to identify correlations between various images and the effect they have on website engagement, which will also improve SEO rankings. Some AI-driven art generation tools can even help you create your own images as part o your SEO strategy. although you have to navigate the legal concerns of AI art.
- Hours of Operation
Your hours of operation should be included on your local Google listing, but they should be clearly displayed on your location page of your website as well. Stating the days and times that your business is available by phone, email, and in person lets potential consumers know when they can reach you. If your business shows outdated or otherwise incorrect hours, you will miss out on potential sales from consumers looking for your business when you are unavailable.
You can use data analytics tools to identify the various location pages of different web profiles, such as your website and Facebook. This can help you ensure they are all consistent.
- Local Contact Info (and NAP)
Don’t forget to tell your website visitors how to reach your business. Whether it is by phone, email, or social media, provide all contact info for your location clearly on your location page. You also should include your business’s NAP – name, address phone number – and an embed of your GBP listing map. This helps users (and search engines) to better understand who you are and your relevance to the local area, based on the page linked to your GBP listing.
Again, using the right data mining tools can help you make sure this information is consistent across all of your web properties.
- Reviews
Reviews will always be a crucial part of business. Having good reviews that you display on your listing and location page can add trust to your brand, resulting in more leads and potential sales.
You can merge data mining and web aggregation tools to identify new reviews as they come in. This will help you respond to them and make appropriate changes in your business. Without a data-driven reputation management strategy in place, you might want miss these new reviews as they come in.
How to improve your location page with data-driven SEO
You can improve the location page by adding a tagline, images, a video, and a call-to-action button. Here are some things that you need to take a look at with your data-driven SEO strategy.
- Tagline
A tagline is a short text snippet that describes your business or product. It should be placed above the fold on the location page. For example, if your company sells car accessories, then you can use a tagline like this:
“Get great deals on car accessories at our online store!”
Data analytics tools can help you aggregate different taglines from various websites that are ranking well, so you can mimic the practices of the brands in your industry.
- Keyword Research
Find out what keywords people use when searching for businesses like yours and write content around those terms. To do this, you’ll need to do keyword research using Google AdWords Keyword Planner, which lets you see how many searches each keyword gets every month in Google search results and on Google Maps. The best keyword research tools use sophisticated data mining algorithms to help you identify the best keywords. So, for example, if you are opening an ice cream shop called “Cool Scoops,” you might choose keywords such as “ice cream shop,” “ice cream parlor,” and “best ice cream parlor.” This way, when someone types in one of your targeted keywords into Google or Google Maps, they’ll see your location page linked at the top of their SERP results!
Do You Need SEO Experts To Handle Your Location Page
A growing number of people are using the internet to find businesses. As a result, people are increasingly turning to Google for their search needs, and if you’re not showing up on their first page, you will lose out on many potential customers.
Hiring an expert for location page SEO is the best way to ensure your website is optimized. They can help you optimize your website and ensure it ranks high in the search engine results pages (SERPs).
You need every slight advantage you can get when you are trying to build your business and make it a success. That’s why so many people are turning to SEO services for help. You must understand what it means to hire the right experts for this job.
There are many kinds of SEO companies out there, and they all promise to do amazing things for your business. However, not all of them can deliver on their promises. There are some things they will do and others that they won’t be able to do because they simply don’t have the resources or experience to do so.
You need to find an SEO company that is small enough to care about your needs and big enough to give you the best possible results in a reasonable amount of time. This will help ensure you get the most out of your investment with them by calling the kind of results you want without having to wait too long for them.
You need to hire SEO experts to SEO your location page for many reasons. Here are some of the top reasons:
- Location pages are typically extensive, and the content can be very dense. This makes it difficult for you to optimize them yourself, especially if you’re not an expert in that field.
- Location pages often have a high bounce rate because they’re so long and dense. The only way to fix that is through proper optimization and keyword research using tools like Google’s Keyword Planner or SEMrush’s Keyword Tool.
- There are also multiple ways to optimize a location page properly, and it can be challenging for a beginner to know which one will work best for them without testing each one out firsthand by running A/B tests on their site (which is only sometimes possible).
- If you want your business to get noticed online, you have to face the fact that many other companies are trying their best to rank higher than yours. This means that there will be more competition in terms of SEO strategy. This means that it’s essential for everyone involved in the process – from designers and developers to marketing professionals – to understand how SEO works and how they can use it effectively for their benefit.
Data-Driven SEO Strategies Have a Huge Effect on Location Page Performance
There are a number of great reasons to invest in big data as part of your SEO strategy. A data-driven SEO strategy can help you get more traffic to your location pages, which will improve the performance of your marketing campaigns. Search Engine Journal has a great blog post on the benefits of data-driven SEO if you want to learn more.
The post Why Data-Driven SEO is Crucial for SMEs in This Recession appeared first on SmartData Collective.
This content was originally published here.
