Warner Bros.’ “Barbie” claimed the top spot with a massive $155 million in ticket sales from North American theaters from 4,243 locations, surpassing “The Super Mario Bros. Movie” (as well as every Marvel movie this year) as the biggest opening of the year and breaking the first weekend record for a film directed by a woman. Universal’s “Oppenheimer” also soared past expectations, taking in $80.5 million from 3,610 theaters in the U.S. and Canada, marking Nolan’s biggest non-Batman debut and one of the best-ever starts for an R-rated biographical drama.
It’s also the first time that one movie opened to more than $100 million and another movie opened to more than $80 million in the same weekend. When all is settled, it will likely turn out to be the fourth biggest box office weekend of all time with over $300 million industrywide. And all this in a marketplace that increasingly curved towards intellectual property-driven winner takes all.
The “Barbenheimer” phenomenon may have started out as good-natured competition between two aesthetic opposites, but, as many hoped, both movies benefitted in the end. Internationally, “Barbie” earned $182 million from 69 territories, fueling a $337 million global weekend. “Oppenheimer” did $93.7 million from 78 territories, ranking above “Barbie” in India, for a $174.2 million global total.
“It’s just a joyous time in the world. This is history in so many ways,” said Jeff Goldstein, Warner Bros.′ president of domestic distribution. “I think this marketing campaign is one for the ages that people will be talking about forever.”
Both “Barbie” and “Oppenheimer” scored well with critics with 90% and 94% on Rotten Tomatoes, respectively, and audiences who gave both films an A CinemaScore. And social media has been awash with reactions and “takes” all weekend – good, bad, problematic and everywhere in between – the kind of organic, event cinema, watercooler debate that no marketing budget can buy.
“This is a phenomenon beyond compare,” said Rich Gelfond, the CEO of IMAX, in a statement. “Around the world, we’ve seen sellouts at 4:00 a.m. shows and people travelling hours across borders to see ‘Oppenheimer’ in IMAX 70mm.”
This is the comeback weekend Hollywood has been dreaming of since the pandemic. There have been big openings and successes – “Spider-Man: No Way Home,” “Top Gun: Maverick,” “Avatar: The Way of Water” among them, but the fact that two movies are succeeding at the same time is notable.
“Barbie” and “Oppenheimer” were the last films on the 2023 calendar to get a massive, global press tour. Both went right up to the 11th hour, squeezing in every last moment with their movie stars. “Oppenheimer” even pushed up its London premiere by an hour, knowing that Emily Blunt, Matt Damon and Cillian Murphy would have to leave to symbolically join the picket lines by the time the movie began.
“There could be a sequel next weekend,” said Paul Dergarabedian, the senior media analyst for Comscore. “The FOMO factor will rachet up because of this monumental box office event centered around the movie theater experience.”
This content was originally published here.
