How to Find Micro Influencers to Work With
Ready to kick off your first Micro influencer marketing campaign? Here are four steps to find Micro influencers to work with:
Outline Your Goals and Expectations
Find and Verify Potential Micro Influencer Partners
Negotiate Fees
Create an Influencer Agreement Contract
Track and Monitor Results
Step #1: Outline Your Goals and Expectations
Before you start working on your campaign, the first step is to set your goals and define what metrics will be essential to measuring success.
Do you want to increase traffic to your website? Drive sales with a promo code or affiliate link? Raise brand awareness?
This will help guide the kind of Micro influencers you may want to work with and what deliverables to ask for.
TIP: Make sure you set a budget during the planning stage, too.
Step #2: Find and Verify Potential Micro Influencer Partners
The best Micro influencer partners are those who align with your target audience and brand.
You should ideally work with niche influencers who have high engagement rates, post consistently, and have a distinct personality or voice.
Here are a few ways you can find and verify influencers for your next campaign:
#1: Pay attention to your social media comments and tags
If someone is actually a fan of your brand, it will feel like a natural collaboration when they promote your products to their followers.
#2: Monitor your branded hashtag
Similar to comments and tags, if a Micro influencer frequently uses your branded hashtag, they likely have a genuine passion for your business and will be keen to partner on a campaign.
#3: Use third-party influencer tools
Tools like Later’s Brand Collabs can help you easily discover and connect with creators and influencers.
Step #3: Negotiate Fees
Now that you’ve identified a few Micro influencers you’d like to work with, it’s time to talk money.
Most influencers will provide a rate card or a media kit with rates included.
As we discussed earlier, rates can fluctuate — so be ready to negotiate a fee based on your budget and expected deliverables.
Step #4: Create an Influencer Agreement Contract
When the fee has been agreed upon, you’ll need to create a contract with all relevant information, including things like payment, briefing materials, and content deliverables.
Once the finer details are settled, content creation awaits.
Step #5: Track and Monitor Results
It’s important to track, monitor, and measure the results of your campaign.
This way, you can see how the content performed and use it to inform future campaigns — whether it’s working with the same Micro influencers, finding new ones, or setting up different goals.
TIP: Later’s Analytics tool is the simplest way to track in-depth data in one easy-to-use dashboard 🙌
And that’s that — your guide to Micro influencer marketing in 2023.
With these tips and inspo, you’re bound to create a partnership that steers the right audience in your brand’s direction.
Need help planning your next Micro Influencer marketing campaign? Download our FREE Influencer Campaign Kit to map out your goals, source the right influencers, and more.
This content was originally published here.
