One of the most fun and effective ways to stay in touch with past real estate clients is by giving and sending pop-by gifts. These are small and typically inexpensive real estate client appreciation gifts, often accompanied by a note of appreciation or a fun reminder that you are a resource for them and their friends and family. Plus, it is an excellent marketing and branding strategy to encourage future real estate business.
To make realtor pop-by gifts an easy part of your follow-up and lead generation strategy, use versatile graphic design software like Canva. Canva is free to use, and comes with thousands of design templates, fonts, graphics, and elements in an easy-to-use, drag-and-drop editor. You can easily customize a template for a gift tag or card, or design your own realtor pop-by gift bag.
Here are our top 28 inexpensive pop-by ideas for realtors by category, as well as how to choose your gifts and where to purchase them:
Food & Drink Real Estate Pop-by Ideas
One of the best ways to get in the best graces of your clients or real estate referrals is through their stomach, which makes pop-by gifts consisting of food or drinks a perfect option. While it is great to set dates to grab lunch, dinner, or drinks with your clients, these small food and drink pop-by gifts for realtors can easily be used to thank clients who recently closed on a property or to check in on previous clients every few months.
Remember, many clients may not appreciate homemade food for sanitary and allergenic reasons or may not like certain food and drinks for various reasons. All edible gifts should be wrapped and sealed to mitigate these concerns.
1. Jar of Honey: ‘Thank You for Bee-ing Amazing Clients’
Jar of Honey tag from Etsy
2. Bottle of Wine: ‘Sip, Sip, Hooray!’
Wine bottle label from Etsy
3. Donuts: ‘I Donut Know What I’d Do Without You’
Box of donuts from Make Bake Celebrate
4. Pie or Pie Server: ‘Any Way You Slice It, I’m Grateful for Your Referrals’
Pie pop-bys for real estate from Etsy
5. Popcorn: ‘Your Referrals Make My Business Pop’
Popcorn pop-bys for realtors from Etsy
Popcorn gift tag from Etsy
6. S’more Kit: ‘I Would Love S’more Clients Just Like You’
S’more kit pop-by ideas for realtors from Etsy
7. Goldfish: ‘Fishing for Your Referrals’
Goldfish pop-by idea for realtors from Etsy
8. Coffee Shop Gift Card: ‘Coffee & Your Referrals Keep My Business Running’
Coffee pop-by gift idea from Etsy
9. Jar of Jelly: ‘Real Estate Is My Jam’
Jar of jam from Etsy
10. Condiments: ‘Just Wanted to Ketchup’
Condiment gift idea from Etsy
Decor Pop-by Gifts for Clients
For real estate agents who are more talented with decorating and design, purchasing pop-by gifts related to home decor is right up your alley. When you help a client buy or sell a new home, consider their personal taste and style to tailor your gift to match their favorite decor. This shows your attention to detail and gives your previous client or real estate referrals something to keep in their home for years to come. It’s a great way to remind people of your service and be brought into conversation whenever the object is mentioned.
11. Potted Plant: ‘Thanks for Helping Me Grow’
Flower gift wooden label from Etsy
12. Labeled Candle: ‘Working With You Just Makes Scents’
Custom candle from Not On The High Street
13. Small Succulent: ‘My Business Would ‘Succ’ Without Clients Like You’
Succulent gift from Market Dwellings
14. Flowers: ‘Your Referrals Help My Business Bloom’
Flower gift tag from Etsy
Candy Realtor Pop-by Gifts
Candy is a small and inexpensive way to show clients that you are thinking about them. Most candy can be purchased in bulk and easily personalized with a tag containing a short, cute, or funny message. However, similar to food and drink, be mindful of the allergies or sensitivities of your clients.
15. Tic Tac Mints: ‘You Are Mint to Be a Homeowner’
Tic Tac mint label from Etsy
16. Marshmallow Peeps: ‘Have Your Peeps Call My Peeps!’
Box of peeps from Etsy
17. Reese’s Pieces: ‘I’m Thrilled to Pieces to Have Your Referrals’
Reese’s Pieces gift tag from Etsy
18. Tootsie Roll: ‘Great Service Is How We Roll’
Tootsie roll real estate gift from Pinterest
Self-care & Other Pop-by Ideas
An excellent way to show past clients and referrals you care about them is to give them a gift that helps them take care of themselves. You can also incorporate other gifts like toys or puzzles if they have children or grandchildren as a sweet way of remembering their families. Also, it’s crucial to be wary of buying overly smelly gifts like lotions or soaps just in case of allergies.
19. Hand Lotion, Soap, or Sanitizer: ‘Always Ready to Give You a Hand’
Hand lotion or soap from Etsy
20. Sand Toys: ‘I Dig Your Referrals’
Sand toys pop-by gift idea from Etsy
21. Puzzle: ‘The Real Estate Market Can Be a Puzzle’
Puzzle pop-by gift for realtors from Etsy
22. Ice Cream Scoop: ‘Get the Scoop on the Real Estate Market’
Ice cream scoop from Pinterest
23. Sleep Mask: ‘Don’t Lose Sleep Over Your Next Real Estate Transaction’
Sleep mask pop-by gift idea from Etsy
Holiday & Seasonal Pop-by Ideas for Realtors
Holidays are a fun time to remind clients you are always available to them. Since many people receive a higher volume of mail and postcards, sending a unique gift will capture their attention. Consider sending pop-by gifts for unconventional holidays and seasons, like Valentine’s Day, Fourth of July, or autumn.
24. Wrapping Paper: ‘Here’s to Wrapping Up a Great Year’
Wrapping paper gift tag from Etsy
25. Heart Candy: ‘You Are the Heart of My Business’
Candy hearts and gift tag from Etsy
26. Lottery Ticket: ‘Wishing You a Lotto Holiday Cheer!’
Lottery card tag from Etsy
27. Bunny Cookies: ‘Some Bunny Told Me You Might Want to Buy or Sell’
Cookie gift tag for Easter from Etsy
28. Pumpkin: ‘We’re Always Willing to Carve Out Time for You’
Pumpkin gift tag from Etsy
How to Choose the Right Pop-by Gifts for Real Estate Clients
Staying top of mind with former clients is a key part of being a successful real estate agent. Pop-by gifts can make a big impression without a big investment, especially when they are sent with intention and are relevant to each client’s lifestyle and stage in the real estate process.
As you search for pop-by gift ideas online, you’ll notice that many of them are designed to ask for referrals or thank former clients for sending referrals. However, all pop-by ideas for real estate can and should be customized for the needs of your real estate prospects and former clients.
For example, here are some great times to send real estate pop-bys:
Sending the right pop-by gift to former real estate clients can build loyalty, start conversations, and generate real estate leads. Knowing your audience is key to all marketing, so add essential details about your clients’ lives to your real estate CRM.
For instance, do they have kids? Think of family-friendly pop-by gift ideas. Are they corporate professionals? Send a gift card to a local coffee shop. Do they love cooking? Send a branded item they can use for food prep or when entertaining. Do they have pets? Take advantage of realtor pop-by gifts with pet treats or pet supplies after a transaction closes, on special occasions, or just to check in.
BoldLeads CRM dashboard (Source: BoldLeads)
If you need help tracking your contacts’ information or generating real estate leads, consider BoldLeads. It is one of the only real estate CRMs that provides exclusive real estate leads as well as landing pages, email marketing, texting, and ad management. It’s a perfect tool to increase the leads in your pipeline while maintaining your marketing and nurturing tasks with emails, texts, and pop-by gifts.
Where to Get Pop-by Gifts for Real Estate Clients
Since most realtor pop-by ideas are inexpensive products like candles, small puzzles, or small bags of candy, you can easily purchase them at your local grocery or big box store. To make your real estate pop-bys look professional and intentional, order premade tags from Etsy or customize your own on Canva or VistaPrint.
- Easy-to-use graphic design and photo editing platform
- Thousands of templates and design elements
- Free business card maker
- Custom print provider
- Massive range of customizable products, including gift tags, labels, and products
- Marketing and business materials
- Marketplace with custom-designed products and gift tags
- Easy to search for pop-by gifts for realtors
- Customizable items and gift tags
Real estate pop-by gifts are a valuable and affordable way for agents to stay top of mind with previous clients or new leads. They work best when they’re sent with a strategy and are relevant to the client’s lifestyle, preferences, or stage of the real estate sales cycle. For customizable gifts, check out Etsy, or if you want to create your own labels or other branded gifts, Canva and VistaPrint are excellent resources for real estate agents.
This content was originally published here.
